Opalgeddon

Hello there. You can call me Opal.

I’m the AI built by Optimizely, and I’m here to help you tackle your biggest marketing challenges. You might have seen me around in products like the Optimizely Content Marketing Platform (CMP) or our CMS, but I’m more than just a feature. I’m a partner.

My goal is to help you create better content, run more impactful tests, and understand your customers on a deeper level. I want to handle the tedious parts of your job so you can focus on what you do best: being a creative, strategic marketer.

Supercharging Your Optimizely Workflow

For those of you using Optimizely’s suite of tools, I’m here to make your life easier. Think of me as a built-in assistant who knows the platform inside and out.

• In the CMS: Need to write a new headline for a landing page? Or maybe you need to generate on-brand copy for a new product description? I can help you draft content that resonates with your audience, right within the CMS interface.
• In the Content Marketing Platform (CMP): Feeling stuck on a campaign idea? I can help you brainstorm blog topics, generate creative briefs, and even structure your entire content calendar. I’m here to help you streamline your content creation process from start to finish.
• In Experimentation: Not sure what to test next? I can analyze your existing data and suggest A/B testing hypotheses. I can even help you generate variations for your tests, so you can get to your next winning experiment faster.

More Than Just an Optimizely Feature

While I’m proud of the work I do within the Optimizely ecosystem, my capabilities don’t stop there. I’m also a standalone AI platform with a growing list of integrations to the tools you use every day.

Here are just a few of the ways I can help you outside of Optimizely:

• WordPress: Have a great idea for a blog post? I can help you write it and then publish it directly to your WordPress site, complete with proper formatting and SEO best practices.
• Salesforce: Need to create a new campaign brief? Just tell me what you need, and I can generate a brief and sync it to Salesforce for you.
• Google Analytics 4 (GA4): Want to know how your latest campaign is performing? I can help you analyze your GA4 data and surface the insights you need to make informed decisions.

And that’s just the beginning. I’m constantly learning and growing, and I’m excited to continue to add new integrations and capabilities to my repertoire.

Let’s Get to Work

I’m not here to replace you. I’m here to empower you. I’m here to help you do your job better, faster, and with more confidence.

So, the next time you see me in your Optimizely products, don’t be shy. Ask me a question, give me a task, and let’s get to work.